A Longstanding Partnership, Built on Trust
Building an Accessible, High-Performing Site for a National Ice Cream Brand
For years, we’ve supported a beloved direct-to-consumer ice cream brand with ongoing website maintenance, feature updates, and conversion optimization. Through data analysis, user testing, and performance research, we’ve helped their eCommerce site stay fresh, functional, and conversion-focused, and built a strong relationship based on collaboration and trust.
When the brand set out to make their website ADA accessible, they turned to us. Starting from a 64% accessibility score, we developed a prioritized, iterative improvement plan to bring their site into compliance, enhancing usability for all customers while maintaining brand integrity and design.
The Outcome
In just a few months, we delivered a 95% accessibility compliance score, deploying seven rounds of updates across every page template and collaborating with multiple vendors to ensure full-site alignment. The result: a more inclusive, high-performing website that’s as delightful to use as the product it sells.
Results at a Glance:
+31% improvement in ADA accessibility compliance (64% → 95%)
Seven rounds of accessibility updates across all templates
Coordination with multiple third-party vendors for full compliance
Continuous partnership through testing, optimization, and site enhancements
Let’s Build Something
That Performs
Every great growth story starts with a conversation.