From Redesign to Results
Driving Measurable Growth for a Global Veterinary Distributor
After a leading international veterinary distributor replatformed and redesigned their website, they knew they needed to continue building on their new experience.
The goal was clear: Create a digital experience that not only looked great but performed even better.
The Story Behind the Data
By integrating Optimizely product recommendation widgets, we unlocked $1.04M in direct revenue through personalized product discovery. And over the course of ten strategic A/B tests, we achieved a 70% win rate, driving an estimated +$27M in incremental annualized revenue.
But the results didn’t stop there. Through quarterly performance deep-dives, we identified and prioritized a robust roadmap of opportunities for continued optimization — ensuring growth wasn’t a one-time spike, but a sustainable advantage.
The Outcome
A smarter, faster, and more profitable digital ecosystem — powered by story-driven insight and data-backed decisions.
Results at a Glance:
+$1.04M Revenue
Through Optimizely-powered product recommendation widgets, we helped customers discover relevant items faster — driving over $1 million in incremental revenue directly tied to personalized on-site experiences.
70% Test Win Rate
With a structured, data-informed testing roadmap, we achieved a 70% win rate — far exceeding industry benchmarks — by focusing on meaningful hypotheses backed by analytics and user insight.
+27M Revenue
Our testing roadmap resulted in significant conversion lifts that translated into an estimated $27 million in incremental annualized revenue.